It is finally starting to feel like Fall in sunny California. And with the Autumn weather, comes lots of family portrait sessions for the holidays. If your business is anything like mine, October is the beginning of the busy season. Since the sun sets earlier, I have less time to book family sessions during the week (after school that is) and the weekend sessions fill up quickly.
From the start of my business in 2002, more that 70% of my overall revenue was done from September to December. Because it was/ is impossible for me to hire trained staff for only 2-3 months, in the beginning I found myself answering emails and setting up appointments from 5 am until late morning, shooting from afternoon until sundown and then editing and retouching images, designing holiday cards and sending out orders from 8 am until midnight. While the financial health of my business during that time looked great, my personal health and quality of life suffered.
So in 2013, I started to outsource all of my photoshop work and my holiday card designs. This freed me up to be more present for my clients when I was shooting and, allowed me to enjoy the holiday season with my friends and family. I tried several different companies when I was searching for photo retouching services and, unfortunately I was unable to find one that consistently delivered images that were up to my studio’s standards.
The concept of Blue Sky’s Retouching began in 2017. Since then, our professional portrait retouch artists have been providing photo retouching to me for each and ever session I shoot. It did take a few weeks of back and forth with my personal retouch artist to lock in my exact retouching style, but the time I put into establishing my retouching criteria has paid off in literally 1000 of hours saved. Now I am able to get out and shoot more sessions, while having the peace of mind to know that my images will be retouched and delivered to me within 48 hours of uploading them through the Blue Sky’s Retouching website.
I hope that your photography business will have an amazing holiday season and that you will have the opportunity to not only photograph lots of clients, but that you will also have personal time to enjoy the season with your family and friends.